Let’s be honest, first impressions matter. You only get one and you need to make it count. In today’s digital age this could be when potential clients land on your homepage or when they view your company profile on LinkedIn. If you and your team have professional headshots displayed, then this doesn’t just give your clients a face to your name, but it also gives you a leg up over your competitors. Here’s why.
Your team’s headshots are often their digital handshake, the eye contact in a Zoom thumbnail, the people someone sees next to the name when scrolling through your ‘About Us’ page or LinkedIn. Whether we like it or not, we’re all making snap judgements within seconds of seeing them.
Which begs the question: what are your company headshots actually saying? If your team photos are five years out of date or an inconsistent mix of phone selfies then it’s time to rethink. Here are some of the reasons why investing in quality headshots isn’t just nice to have, but something that can actually elevate your company’s online presence.
People Trust Faces More Than Logos
It sounds obvious, but we often forget: people connect with people. And when someone lands on your company website, it’s not your branding or even your service list that builds trust first – it’s your people. If all they’re greeted with is stock images or a list of names without faces, you’re missing a chance to create a connection. A row of polished, authentic headshots tells the visitor, “This is who we are.” It helps them put faces to the names they might be emailing, calling, or working with. That kind of familiarity builds trust – fast.
It Sets A Professional Tone Across Platforms
Consistency is key. Your team’s photos aren’t just for your ‘About’ page. They’re going to end up in all kinds of places; pitch decks, press releases, LinkedIn profiles, client proposals, email signatures, internal directories… the list goes on. Let’s be real, we’ve all seen the horror show of inconsistently cropped and overly filtered photos that get wheeled out when there’s nothing better available. But this doesn’t scream “we’ve got our act together”. In fact it can make you look unprofessional, and dare I say, lazy. But having a set of portraits taken by a professional headshot photographer that actually match the style and quality across your business’ platforms creates a sense of cohesion. This in turn increases your credibility.
They Help You Stand Out For The Right Reasons
It’s noisy out there. Whether you’re pitching to clients, applying for funding, or just trying to show up well on LinkedIn, you’re competing with a hundred other businesses trying to do the same thing. So imagine being the only agency in a shortlist where the team looks well put together. Not overly corporate, not too stiff, but confident, approachable, and real. That leaves a mark. It says you’re serious about how you present yourself, which often translates to how seriously you take your work. You’d be surprised how many companies get noticed (or overlooked) based on something as simple as the quality of their photos.
Team Pages That Actually Feel Human
One of the best bits of a company website is the Meet the Team page. It’s where people go to get a feel for who’s actually behind the work. But if every profile photo looks like it was taken on different days or there’s a weird mix of lighting styles and backdrops, it’s going to look (and feel) messy. A good team page doesn’t just list names and titles. It shows people at their best. And no, that doesn’t mean everyone’s in identical suits with a fixed smile. It means each person looks like themselves (on a confident day) with the kind of clarity and polish that tells a potential client, “we know what we’re doing.”
It’s A Subtle Brand-Building Tool
Here’s something a lot of companies miss: your headshots are part of your brand. The style of the photos, the clothing choices, the background colours, the poses (or lack thereof) all send a message. Are you going for bold and creative? Clean and corporate? Or a friendly, down to earth vibe? Whatever you want your brand to be, a great photographer can help you tap into this without it feeling forced or fake. You want to be authentic, but you also want to reflect what your company stands for. This will also help potential clients, partners and even future hires understand your business better before they’ve even spoken to you!
It Helps Your Team Feel Represented
Investing in professional headshots for your entire team does a few things. One it makes your staff feel included, like they’re a big part of your company which helps them with feeling valued. But also, it gives them quality photos they can use on their LinkedIn profiles and other media. This isn’t just a benefit for your staff, but for you, as you have more profiles (other than the company one) representing your business with consistent branding. This helps you reach more people and (potentially) gain more clients.
You’re In Control Of The Narrative
When people Google your company, what do they find? If your team’s headshots were done five years ago in an old office with bad lighting, that’s the version of you that’s living online. And it might not match where your business is at anymore. Booking a professional headshot session gives you the chance to reset that narrative. To update the way your company is seen. It gives you control over how you show up on the digital stage. Because if you don’t shape that story, the internet will do it for you. And not always kindly.
So, Is It Time To Update Your Company’s Headshots?
If your team page hasn’t been updated in years… If you’ve got new hires with no photos (or worse, placeholder grey silhouettes)… If your team is proud of the work they do but embarrassed by the photo that goes next to their name… Then yeah, it’s probably time. Headshots are one of the simplest, most effective ways to elevate your company’s online presence. They build trust. They enhance your brand. And they help your team show up as their best, most confident selves.
Booking a professional is the way to go. Shot By Andrew is a corporate headshot photographer in London, who regularly works with companies of all sizes to achieve portraits that actually feel like the people in them. If you’re in the London area, why not book your session today, and finally reach consistent branding your company deserves.
